RELIEVANT MEDSYSTEMS SUCCESS STORY
Generating over 1,700 clinician leads through digital marketing channels
- The Relievant Medsystems team engaged us as a consultative partner to develop and execute an aggressive digital marketing strategy within the legal parameters of a regulated industry. We are not just tacticians but serve as valued marketing team members who provide actionable recommendations each month.
- It’s the perception of some healthcare marketers that physicians don’t email or use social media, and in-person conferences/industry events are the only way to connect with them. This targeted campaign reached the toughest of clinicians – spine surgeons via digital channels.
- Clarity Quest delivered over 1,700 surgeon and surgical interventionalists leads through educational content downloads and webinar signups.
- In October 2020, Relievant Medsystems closed a $70M equity deal based on the strength of clinician adoption.
Relievant Medsystems developed a minimally-invasive procedure that targets the basivertebral nerve for the relief of chronic vertebrogenic low back pain, which affects millions of people. Based on a recommendation from a high-growth, publicly-traded medical device client, Relievant turned to us to get the Intracept® Procedure in front of spine surgeons and surgical interventionalists in the United States.
Stage: Private; Venture Funded
Selecting the optimal digital channels to reach surgeons
After research into their target personas and consultation with their leadership, we determined the delivery of clinical trial and efficacy information via email, LinkedIn direct sponsored content, and organic social media posts would have the highest engagement rates and ROI.
Getting busy clinicians to visit Relievant’s website
Through a combination of email, organic social media, and paid digital campaigns, we were able to increase visitor sessions to Relievant.com by 80%. We were able to increase visitors to their site from LinkedIn by 75%.
The strong digital presence we built for Relievant was especially important when in-person events were nixed due to the pandemic. When elective surgeries were canceled due to COVID-19, the company doubled-down on its digital content, increasing its email campaigns, social message cadence, and webinar content to meet physician targets wherever they were in this unique time.
As a result, over 400 clinicians engaged with the company to attend webinars sponsored by Relievant.
In 18 months, we captured over 1,700 verified surgeon and surgical interventionalists leads.
“The team at Clarity Quest is equally adept at providing strategic recommendations and tactical execution of digital campaigns. We appreciate their metric-driven approach to marketing, and their pragmatic advice as we continue to grow and evolve our external communications. We were pleased by the significant uptick in attention our digital campaigns commanded in the early days of the pandemic, and are now working with Clarity Quest to build off those accomplishments and to capitalize on the significant increase in attention seen from those campaigns.”
Patrick Lyon, VP Marketing | Relievant Medsystems