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Healthcare and Life Sciences Industries Get a Marketing Makeover with New Book “Stop Starvation Marketing” – The Modern Guide to Marketing

The award-winning agency founder, Christine Slocumb, shares 23 power growth moves for digital health, life sciences, and IT companies

stop starvation marketing book coverGroton, Conn. – October 17, 2023 – Clarity Quest Marketing, a strategic marketing agency growing healthcare and technology companies across the United States, is delighted to announce the release of “Stop Starvation Marketing: 23 Power Growth Moves for Health Tech, IT, Biotech Companies.

This marketing roadmap promises to revolutionize the modus operandi of digital health, life sciences, biotech, and IT enterprises, redefining their approach in today’s swiftly evolving landscape.

“Stop Starvation Marketing” is the culmination of the last three decades of my work, the trials and tribulations, and a few funny stories along the way,” said Christine Slocumb, Author and Founder of Clarity Quest and the Chief Commercial Officer at Supreme Optimization. “My hope in writing this is that healthcare and technology leaders can use this as a comprehensive guide on approaching marketing armed with the tools they need to excel in an evolving marketplace. After working with hundreds of organizations, I can say that when you’re practicing ‘starvation marketing,’ your business will be famished for growth. It’s time to indulge in success.”

Readers can expect to embark on a journey through twenty-three power moves that will help them grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, “Stop Starvation Marketing” is a must-read for the tech C-suite and marketing leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

To help feed the world of marketing, “Stop Starvation Marketing” will be available for 99 cents from October 17-24, 2023, via Amazon Kindle.

Slocumb’s expertise spans marketing, business development, and product management. She honed these skills during her tenure as the president and founder of Clarity Quest, a two-time recipient of the Swaay Health (formerly HITMC) Agency of the Year award. In this role, she provides guidance to clients across a wide range of health tech organizations. Additionally, her academic background is notable, boasting dual master’s degrees in engineering and business.

“Stop Starvation Marketing” is published by Indie Books International.

About Clarity Quest Marketing
Clarity Quest Marketing, a Supreme agency, combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the United States. Founded in 2001, Clarity Quest services companies in the healthcare, medical device, life sciences, software, hardware, and technical professional services industries. The agency’s core areas are marketing strategy, online marketing, branding, and outsource marketing. Clarity Quest has offices in Ann Arbor, Michigan, and Groton, Connecticut.

About Supreme Optimization
Supreme Optimization is a digital marketing agency exclusively focused on the life sciences industry. Founded in 2015, the company serves the rapidly transforming life sciences sector by providing industry-specific digital marketing services, including web development and design, digital strategy, paid advertising, and social media. Supreme’s Ph.D.-level scientific strategists and professionally trained marketers help life sciences companies accelerate growth through digital transformation. For more information, visit

Media Contact:
Andrew Thompson-Young