Mission One: Messaging
BioCT Innovation Commons approached Clarity Quest Marketing to create messaging that would appeal to entrepreneurs in life sciences, technology and services sectors. Each persona looked for different features in spaces, so we constructed copy to speak to all audiences while still telling a cohesive story. We came up with a position that emphasized the quality of the lab, office, and co-working spaces, combined with unparalleled support services.
On the heels of creating the brand messaging framework, we first created engaging website hero banner options. Then, we wrote engaging headlines and copy for the website and social media sites.