Mach7 Technologies came to us as an international imaging company in search of an identity and a larger share of the U.S. enterprise imaging software market.
The challenge was significant with multinational, publicly traded competitors, an early stage technology platform, and healthcare buyers too busy with Meaningful Use and ICD-10 to focus on anything else.
Rising to the challenge, we partnered with Mach7 to create a powerful, respected enterprise imaging brand.
Before embarking on any rebranding or lead generation efforts, we had to tackle Mach7’s biggest challenge: they had never developed a formal marketing strategy. Together with Mach7’s leadership team, we crafted a detailed marketing plan and budget mapped to their aggressive 12-month business development and revenue goals.
Unlock. Unleash. UnPAC.™
Knowing Mach7 needed to make a big splash in the U.S. market, we set our sights on Mach7’s coming out party: RSNA 2013. In under 6 weeks, we crafted new corporate messaging and an aggressive tagline “Unlock. Unleash. UnPAC.” taking a jab at market-leading PACS imaging technology – and RSNA took notice. Our disruptive theme shook things up industry-wide, putting Mach7 on the healthcare IT radar.
Aligning Marketing & Sales
We developed corporate and product brochures, persona-targeted white papers, case studies, and sales PowerPoint decks to prepare the marketing and sales teams for the big push into the U.S. market. We also trained the teams how to use the sales materials and how to align their efforts for effective lead scoring and nurturing.
Kicking It into a New Gear
After an impressive showing at RSNA13, we took it to the next level with a comprehensive marketing and advertising plan for HIMSS14. Our graphic design team created new gear imagery to accompany our “Power of the Platform” theme, designed a 20’x20’ trade show booth with demo stations and a private meeting room, and crafted several booth draw advertisements. The gear imagery was brought to life in a new video debuted at HIMSS14.
Filling the Funnel
Our lead generation campaigns targeted Mach7’s top buyer and influencer personas to fill the sales funnel at every stage using targeted email campaigns, marketing automation, webinars, and case studies to educate the audience and keep market interest high. Our marketing efforts contribute 64% of the leads in Mach7’s sales pipeline – significantly more than the B2B tech industry average of 38%.
“Hiring Clarity Quest to revitalize our marketing strategy and then execute programs was one of the best decisions our company has made. Every dime we spend with them is worth it.”
Ravi Krishnan, Founder, Mach7 Technologies
Outranking the Competition
Our online marketing team catapulted Mach7 to prominent search engine rankings for many competitive search terms, outranking established competitors within weeks of launching the new Mach7 website. We’ve helped Mach7 maintain and improve organic search rankings with creative content and smart online marketing strategies.
Welcome to the Front Page
Our integrated public relations team has secured editorial coverage for Mach7 in some of the healthcare imaging industry’s most highly-regarded publications and blogs. From press releases to by-lined articles, strategic public and analyst relations has changed Mach7’s position and perception in the U.S. and global markets.
Mach7 Rivals Fortune 100s for Brand Recognition
Mach7 is now included in analyst and industry reports, like this one from IDC MarketScape, alongside much larger enterprise competitors. In fact, Mach7 won 2015 Asia Pacific Medical Imaging Informatics Company of theYear from leading analyst firm Frost & Sullivan!
Focused on the Future
When Mach7’s CEO came to us with news of a pending merger with 3D Medical, we quickly sprang into action. In under one week, we prepared internal and external communications strategies, crafted a press release, secured leading analyst interviews, updated social media, and developed an internal playbook for pre- and post-merger marketing communications.