MMIT simplifies market access across all of healthcare by making formularies, policies and restrictions transparent. Payers, pharma manufacturers and providers rely upon MMIT’s comprehensive coverage data and workflow solutions to automate processes, influence commercialization strategies and support prescribing decisions.
MMIT partnered with Clarity Quest for our expertise in tactical healthcare marketing, sales enablement and market research.
Supporting Sales To Close Larger Pharma Deals Faster
Starting with strategy, Clarity Quest partnered with MMIT to integrate competitive messaging from market research into new sales processes and content. New content included a robust sales presentation deck centered on use cases, white papers, case studies, brochures, and executive briefs. Revenues and deal closes increased significantly in the first six months after implementation.
We also helped MMIT enhance their new customer onboarding processes with training materials and content that led to improved customer retention.
Enhanced Social Engagement in Less Time
The digital landscape today demands increasing online engagement that justifies the spend. Clarity Quest mapped out a strategic social media framework that required the minimum viable amount of daily management and content to demonstrate thought leadership. Using a mix of custom messaging and streamlined social automation tools, we connected the MMIT brand with key healthcare influencers.
Compared to the previous program, we cut the monthly time required for blogging and social sharing by 75% while increasing engagement by 25%.
Integrating an Acquisition
After the acquisition of AIS Health, Clarity Quest audited their internal marketing department and came up with short-term and long-term action plans for increasing the department’s effectiveness and efficiency.
“I’ve been running companies and working with agencies for 20 years. Clarity Quest is different – they’ve partnered seamlessly with us on our strategy, vision and delivery of our marketing assets. More importantly, no matter how great they make us look and sound, the CQ team remains focused on making sure we grow both our audience and our business!”