Born out of a community health center, ConferMED is not your typical health IT company. ConferMED (formerly CeCN) came to Clarity Quest in search of a new brand identity. We led an on-site messaging and positioning brainstorm session to engage the ConferMED team in challenging discussions centered around who the company is, who they serve, and why they do what they do.
From the messaging framework came the foundations of a new brand. The logo Clarity Quest created tells the story of who ConferMED is. The two human forms represent a primary care provider and a specialist coming together to care for a shared patient, represented in the negative space. The three human forms in the logo together create a “c” and “m,” uniquely tying the icon to the ConferMED name.