As part of a strategic brand consolidation and rebranding process, we created this new identity for RevSpring, a consumer communications and billing solutions provider.
The new RevSpring logo consists of a speech bubble that represents consumer communication and engagement. The bubble is formed by a bar graph to represent data, intelligence, and positive outcomes. The right column of the bar graph also creates an “R” shape for a fun, hidden tie to the RevSpring name.
Each of the three components of the new tagline are included in the logo design. We chose a light, modern font that matches who the company is today and their vision for the future. We also selected a bright, fun, and friendly color palette to make branded materials pop.