April Wilson had a challenge on her hands. She was the Vice President of Analytics and Marketing for RevSpring – a private-equity-backed healthcare software and services company that had been merged with four other health tech companies.
They had developed a patent-pending intelligent technology, but the market looked at them as “just a billing statement print shop.”
She needed the healthcare industry to sit up and take notice of her company as a valued partner for all aspects of the patient’s financial experience.
She had a big mountain to climb in transforming the marketing strategy and needed a great agency sherpa to get it done.