Welcome to the April 2020 Clarity Quest Newsletter.

Gardeners know the hard work you put into your plot in spring yields rewards. You have to pull the weeds and till the soil before a bountiful harvest.

This month let’s explore ways to cultivate your brand for a productive growing season:

  • Get started with account-based marketing on LinkedIn – it’s easier than you think

  • Even when times are tough, recognize opportunities for resilience

  • Make sure your website is ready for changes to Google’s same-site cookie policy

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Grow your ABM strategy

Yes, you really can get your marketing message in front of the right people at all the companies you want to sell into using account-based marketing (ABM) tactics on LinkedIn.

When combined with the powerful targeting of B2B professionals on LinkedIn, ABM is a scalable strategy that helps companies of all sizes grow their pipeline, even with a limited budget.

Our clients have achieved 30-50% higher click-thru rates using ABM targeted ads as compared to other LinkedIn placements.

Getting started with ABM on LinkedIn
Getting started with ABM on LinkedIn

Cultivate organizational resilience

As the COVID-19 outbreak continues to impact the economy and nature of work as we know it, business owners and company leaders were reminded of the critical importance of a business continuity plan and clear communication.

As leaders seek to minimize the disruption to their businesses, here are three ways companies can strengthen the resilience of their organizations even when the path ahead seems uncertain.

3 opportunities to strengthen organizational resilience
3 opportunities to strengthen organizational resilience in uncertain times

Weed out the old and prep for the new

Our friends at Google sure love to keep us on our toes. They recently announced security changes that give users more transparency about how websites use cookies, as well as simpler controls for managing them.

Experts anticipate Google will eventually prevent any cookie downloads from websites and tracking links that are not secure. While the updates are being implemented over time, now is the time to make sure your website is ready.

What marketers need to know about Google same-site cookies
What marketers need to know about Google same site cookies

Gardens are not made by singing ‘Oh, how beautiful’ and sitting in the shade.”

— Rudyard Kipling

Chris Slocumb

Many thanks to you, our loyal readers,
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Chris Slocumb | President, Clarity Quest
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About Clarity Quest
Clarity Quest combines technology know-how with creativity and marketing acumen to grow technology and healthcare companies across the U.S. Founded in 2001, we have offices in Michigan and Connecticut.