Welcome to the March 2021 Clarity Quest Newsletter.
There’s no doubt that the pandemic changed the marketing landscape forever. As a marketing agency with a healthcare technology focus, our team needed to adapt to rapidly changing market conditions to help our clients’ campaigns cut through the noise.
The last year taught us the importance of staying nimble and being proactive instead of reactive. With so many marketing tools and strategies available, finding the right ones can be a daunting task, but it’s not impossible!
Taking the time to plan short-term and long-term goals for your marketing strategies has huge benefits, and knowing how to reach your audience is the anchor to achieving those goals.
Read on to learn how to:
- Find your “Goldilocks” marketing strategy
- Get the most out of ABM in healthcare and biotech
- When to use drip versus nurture email campaigns
- Find lessons in your work