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March 2021 Newsletter

Welcome to the March 2021 Clarity Quest Newsletter.

There’s no doubt that the pandemic changed the marketing landscape forever. As a marketing agency with a healthcare technology focus, our team needed to adapt to rapidly changing market conditions to help our clients’ campaigns cut through the noise.

The last year taught us the importance of staying nimble and being proactive instead of reactive. With so many marketing tools and strategies available, finding the right ones can be a daunting task, but it’s not impossible!

Taking the time to plan short-term and long-term goals for your marketing strategies has huge benefits, and knowing how to reach your audience is the anchor to achieving those goals.

Read on to learn how to:

  • Find your “Goldilocks” marketing strategy
  • Get the most out of ABM in healthcare and biotech
  • When to use drip versus nurture email campaigns
  • Find lessons in your work
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Goldilocks Marketing: finding the right fit

It can be hard to know how much to spend on marketing, and how exactly to spend it. We’re sharing spend data and a priorities list.

See what others are spending on marketing

Find the right fit
how to spend your marketing

Lessons from an ABM all-star panel

Join me and a panel of healthcare marketing professionals next Thursday, March 25 at 4:00 pm CDT to discuss how to develop ABM strategies, and how to avoid common ABM pitfalls.

 

Register

Drip, lead nurture, email campaigns. What’s the difference?

It can be confusing to know which email campaign will best reach your intended audience and how frequently to use them.

Learn how to break down the differences between these campaigns and how to determine which to use and when to use them.

Email campaign differences
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What our clients have taught us: Part II

At the beginning of the year I shared some of the critical lessons clients have taught me since starting Clarity Quest in 2001. In Part II, my team shares their experiences.

Read what they had to say and maybe pick up a few tips, too!

 

Lessons learned

“If you don’t risk anything, you risk even more.“

— Erica Jong, American novelist, satirist, and poet

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