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Content Marketing

From flat to all that, 7 tips for writing headlines with a punch

By January 25, 2021No Comments

attention grabbing gold fishIt doesn’t matter how great your content is if your audience doesn’t get past the headline. 

The headline is your chance to grab your reader’s attention. Speaking of attention, did you know the average adult has a shorter attention span than a goldfish?1 

A recent study found that only 20% of readers finished reading an article, and the average visitor to an article online only read about 25% of it.2

These stats don’t bode well for marketers trying to motivate individuals to respond to their well-placed call-to-actions sprinkled throughout their articles. Enter the compelling headline. 

Craft captivating headlines

Here are seven actionable ways to start writing better marketing headlines.

  1. Write a teaser, not a summary 
  2. Make every word count 
  3. Convey a sense of urgency
  4. Use power words like they’re going out of style 
  5. Don’t be afraid to make a bold claim
  6. Toss in a colorful word or unique turn of phrase 
  7. Present a numbered list of ways to improve in a particular area 

Pro-tip: Pay attention to the headlines that grab you and figure out why. I keep a running list of my favorites. 

Fill your funnel with content that converts 

Successful lead generation programs require compelling content and compelling content begins with irresistible headlines. 

What headlines capture your attention? 



  1. Microsoft study:
  2. Sumo:
Melanie Hilliard

Author Melanie Hilliard

Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.

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