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Building a new brand identity for an innovative health IT product

By January 19, 2021No Comments

health-it-product-website-launch-example-trinda-healthCongratulations to our clients on the launch of their new brand and website this week!

Trinda Health is doing important work to elevate consumer trust in hospitals and health systems with a fresh take on quality improvement.

Their flagship product efficiently scans all available patient data to find improvement opportunities in clinical documentation, making it easy for CDI professionals to prioritize the opportunities with the greatest potential quality and financial impacts.

 

Elevating the quality of a health IT brand

Trinda Health began as a single health IT product named MDAR (Medical Diagnosis Accuracy Reporting), housed under Dacarba, the professional services consulting subsidiary of Opportune, an energy industry consulting company.

The product needed a fresh identity and online presence that would help them compete in the healthcare space.

Our health IT marketing agency began with strategic brand messaging and positioning, which guided our company naming recommendations. From there, we created Trinda Health’s new brand identity and first website!

Congratulations to the entire Trinda Health team on your success thus far. We can’t wait to see what’s next for you!

How Trinda Health Works diagram

 

Visit the Trinda Health website to learn more.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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