Arboretum Ventures is a healthcare venture capital firm rooted in the Midwest that has a progressive strategy of investing in under-ventured geographies, demographics, and sectors.
The partners at Arboretum Ventures challenged our investment firm and healthcare marketing experts to refresh their messaging and logo, create a new tagline, and launch a website in less than 12 weeks. Challenge accepted!
The Arboretum Ventures story had to balance and communicate three tenets: