ARBORETUM VENTURES SUCCESS STORY

Creative rebrand positions healthcare venture capital firm for growth

Entrepreneurial spirit, Midwest grit

Nicole J. Walker and her partners at Arboretum Ventures, a venture capital firm rooted in the Midwest, were looking to rebrand their organization to better reflect their progressive strategy of investing in under-ventured geographies, demographics, and sectors.

To support their aggressive growth goals, the partners at Arboretum Ventures sought a healthcare IT marketing agency with investment firm expertise to refresh their messaging and logo, create a new tagline, and launch a website in less than 12 weeks.

While our leadership team knew it would be difficult, we also knew we had what it takes to meet the demand—challenge accepted!

Prove that ‘we can do it here’ successfully with integrity and trust, knowing most VCs traditionally reside on the two coasts.

Communicate in a confident, approachable, and down-to-earth voice, honoring the Midwest ethos.

Elevate the message with outstanding creative.

“They listened to us, and the end result is a testament to our partnership.”

"I have worked with a lot of agencies who made a lot of promises, so I was skeptical when Clarity Quest said they could rebrand, remessage, AND launch our website in less than 3 months. Not only did they do it, but they knocked the messaging and creativity out of the park."