ARBORETUM VENTURES SUCCESS STORY

Rebrand positions venture capital firm for growth

Entrepreneurial spirit, Midwest grit

Arboretum Ventures is a healthcare venture capital firm rooted in the Midwest that has a progressive strategy of investing in under-ventured geographies, demographics, and sectors.

The partners at Arboretum Ventures challenged our investment firm and healthcare marketing experts to refresh their messaging and logo, create a new tagline, and launch a website in less than 12 weeks. Challenge accepted!

The Arboretum Ventures story had to balance and communicate three tenets:

Prove that ‘we can do it here’ successfully with integrity and trust, knowing most VCs traditionally reside on the two coasts.

Communicate in a confident, approachable, and down-to-earth voice, honoring the Midwest ethos.

Elevate the message with outstanding creative.

Industry: Healthcare Venture Capital
Stage: Private

Trailblazers can achieve the impossible when others can only imagine it.

Arboretum encouraged our branding team to lean into the meaning behind their company name and their Midwest pride with a nature-inspired theme.

Venture the path less traveled™

Arboretum Ventures responsive website design

“They listened to us, and the end result is a testament to our partnership.”

I have worked with a lot of agencies who made a lot of promises, so I was skeptical when Clarity Quest said they could rebrand, remessage, AND launch our website in less than 3 months. Not only did they do it, but they knocked the messaging and creativity out of the park.

Nicole J. Walker, Managing Partner | Arboretum Ventures

Rebrand positions venture capital firm for growth

Entrepreneurial spirit, Midwest grit

Prove that ‘we can do it here’ successfully with integrity and trust, knowing most VCs traditionally reside on the two coasts.

Communicate in a confident, approachable, and down-to-earth voice, honoring the Midwest ethos.

Elevate the message with outstanding creative.

Trailblazers can achieve the impossible when others can only imagine it.

Arboretum encouraged our branding team to lean into the meaning behind their company name and their Midwest pride with a nature-inspired theme.

Brand Messaging

Tagline

Logo Redesign

Responsive Website Design

Venture the path less traveled™

“They listened to us, and the end result is a testament to our partnership.”

Marketing services provided:

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