As the Senior Marketing Manager at Be The Match BioTherapies®, Lauren Maxam needed a way to increase brand visibility. The parent company, Be The Match, is extremely well-known for its marrow registry so the B2B Biotherapies group often was confused with the B2C division.
Be The Match needed its own strong brand voice. Lauren tasked Clarity Quest with making Be The Match BioTherapies the first company biopharma buyers thought of for cellular therapy services.