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NMDP (BE THE MATCH) BIOTHERAPIES SUCCESS STORY

Earned media helps an innovative cell and gene therapy biotech company stand out in a crowded market

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As the Senior Marketing Manager at NMDP BioTherapies (formerly Be The Match BioTherapies), Lauren Maxam needed a way to increase brand visibility. The parent company is extremely well-known for its marrow registry so the B2B BioTherapies group often was confused with the B2C division.

NMDP BioTherapies needed its own strong brand voice. Lauren tasked Clarity Quest with making NMDP BioTherapies the first company biopharma buyers thought of for cellular therapy services.

NMDP BioTherapies logo

"Clarity Quest elevated not only our brand awareness but our entire approach to public relations."

Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting but exceeding our expectations.

Lauren Maxam

Lauren Maxam
Manager, Marketing, Patient & Provider
NMDP BioTherapies

NMDP BioTherapies is an innovative organization empowering the discovery, development, and delivery of next-generation autologous and allogeneic therapies. They needed a partner who could quickly grasp their complex offerings and translate their value propositions to the media.

Clarity Quest encouraged NMDP BioTherapies to think differently about pitches and messaging, ultimately leading to meaningful media exposure far beyond press releases.

Read some of the articles we earned for NMDP BioTherapies:

Be the Match article in Medicine Maker
Be the Match article in Pharma's Almanac
2023 Marcom platinum winner
80 PR placements in 18 months

The Clarity Quest team secured 80 placements in the most important biopharma publications in 18 months

PR publications biotech placements

Highly sought-after features in The Medicine Maker and Pharma’s Almanac

How we do it

Our PR team uses a multifaceted approach to enhance visibility for NMDP BioTherapies within the national biopharma market.

  • Ongoing media training and mentoring for their executives/spokespeople
  • Media relations services that help differentiate NMDP BioTherapies from the better-known parent
  • Earned media interviews and article placements with leading life sciences publications to grow enthusiasm for their life-saving cell sourcing and supply chain service offerings
  • Creative alternatives to media interviews aligning with trade shows as they were canceled or shifted to virtual events
  • Message alignment for press releases and interview talking points
  • Strategy for interviews, thought leadership, and announcements

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