BE THE MATCH BIOTHERAPIES SUCCESS STORY

How PR helps an innovative cell and gene therapy biotech company stand out in a crowded market

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A singular approach for a cellular biotech company

When they met us, Be The Match BioTherapies®, an innovative organization empowering the discovery, development, and delivery of next-generation autologous and allogeneic therapies, was looking for help from biotechnology PR experts to reach their goals.

Be The Match BioTherapies sought to grow enthusiasm for their company and service offerings, gain visibility in biopharma markets, and position the organization as the right partner to support commercial launches.

Be the Match article in Medicine Maker
Be the Match article in Pharma's Almanac
20 pr placements

Placements in 20 different biotech publications in under a year

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Highly sought-after features in Pharma’s Almanac and The Medicine Maker

Getting down to (PR) business

Our PR team knew precisely which strategies and tactics to employ to secure the coverage Be The Match BioTherapies needed to achieve their goals. We encouraged them to think differently about their pitches and messaging, ultimately leading to meaningful media exposure beyond press releases.

Through our personal connections and working relationships with national publication editors, we secured interviews, contributed article opportunities, and podcast interviews with prominent biopharma publications—helping position Be The Match BioTherapies as a leader in the cell and gene therapy industry.

How we do it

Our PR team uses a multifaceted approach to enhance visibility for Be The Match BioTherapies within the national biopharma market.

We provide the following PR services:

  • Ongoing media training and mentoring for their executives/spokespeople
  • Media relations services that help differentiate Be The Match BioTherapies from the better-known parent, Be The Match®
  • Earned media interviews and article placements with leading life sciences publications to grow enthusiasm for their life-saving cell sourcing and supply chain service offerings
  • Creative alternatives to media interviews aligning with trade shows as they were canceled or shifted to virtual events
  • Message alignment for press releases and interview talking points
  • Strategy for interviews, thought leadership, and announcements

Clarity Quest continues to serve as Be The Match BioTherapies’ trusted PR agency of record, securing coverage and raising awareness for the organization’s work supporting the next generation of cell and gene therapies.

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"Clarity Quest elevated not only our brand awareness but our entire approach to public relations."

Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting but exceeding our expectations.

Lauren MaxamLauren Maxam, Marketing Manager | Be The Match BioTherapies

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