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NMDP PROVIDER SUCCESS STORY

A strategic pivot toward global leadership in cell and gene therapy earns quality media coverage

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Lauren Maxam, NMDP senior marketing manager, needed creative communication strategies as her organization looked to make a strategic positioning leap.

NMDP, a global nonprofit leader in cell therapy, partnered with Clarity Quest to enhance its market positioning and communicate its pivotal role in global health advancements.

To highlight their leadership and innovation in this space, we fostered thought leadership via bylined articles, expert interviews, insightful commentary, and critical research.

Clarity Quest supports NMDP’s mission: Find cures. Save lives. Our strategic PR efforts ensured their important story would be told in all the right places.

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“Our partnership with Clarity Quest has been instrumental in communicating our vision and achievements.

As we embark on our next growth phase, we are confident in our continued collaboration to highlight the groundbreaking work being done at NMDP."

Lauren Maxam

Lauren Maxam
Manager, Marketing, Patient & Provider
NMDP

Notable achievements in the limelight

Clarity Quest’s biotech public relations efforts have garnered substantial attention, placing NMDP in the spotlight across several prestigious platforms.

Noteworthy coverage includes:

Healio public relations example
MedCity News public relations example
2023 Marcom platinum winner

Featured in key industry publications including:

Public Relations Earned Media for NMDP

Looking ahead

As NMDP continues to position itself as a global leader, the importance of strategic PR cannot be overstated. The organization’s journey, supported by Clarity Quest’s expertise, serves as a testament to the power of effective communication in shaping the future of healthcare.

Having evolved from the National Marrow Donor Program to NMDP, the organization now encompasses a broader focus on cell therapies beyond marrow donation, aiming to cure blood cancers, blood disorders and beyond.

With momentum forged by our multiyear partnership and new goals on the horizon, the stage is set for continued success and innovation.

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