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Earned media helps an innovative cell and gene therapy biotech company stand out in a crowded market

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"Clarity Quest elevated not only our brand awareness but our entire approach to public relations."

Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting but exceeding our expectations.

Lauren Maxam

Lauren Maxam
Manager, Marketing, Patient & Provider
NMDP BioTherapies

NMDP BioTherapies is an innovative organization empowering the discovery, development, and delivery of next-generation autologous and allogeneic therapies. They needed a partner who could quickly grasp their complex offerings and translate their value propositions to the media.

Clarity Quest encouraged NMDP BioTherapies to think differently about pitches and messaging, ultimately leading to meaningful media exposure far beyond press releases.

Be the Match article in Medicine Maker
Be the Match article in Pharma's Almanac
2023 Marcom platinum winner

The Clarity Quest team secured 80 placements in the most important biopharma publications in 18 months

PR publications biotech placements

Highly sought-after features in The Medicine Maker and Pharma’s Almanac

How we do it

Our PR team uses a multifaceted approach to enhance visibility for NMDP BioTherapies within the national biopharma market.

  • Ongoing media training and mentoring for their executives/spokespeople
  • Media relations services that help differentiate NMDP BioTherapies from the better-known parent
  • Earned media interviews and article placements with leading life sciences publications to grow enthusiasm for their life-saving cell sourcing and supply chain service offerings
  • Creative alternatives to media interviews aligning with trade shows as they were canceled or shifted to virtual events
  • Message alignment for press releases and interview talking points
  • Strategy for interviews, thought leadership, and announcements

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