With a successful ePrescribing solution going strong, the Bravado leadership team was looking to grow its patient engagement portfolio of products.

Led by a practicing family physician, they launched Ayva, a patient-facing platform to help individuals better self-manage their care before and after surgical procedures. However, as is often the case, if you build it, they will not come.

To meet its goal of creating awareness of the product and generating leads among hard-to-reach surgeons and other executives at busy ASCs and large physician practice groups, Bravado needed a health tech marketing partner who could deliver.

With the right message, tone, and cadence, our team proved that you can break through to engage these hard-to-reach medical professionals, even with a new product.

Here’s how we did it.