BRAVADO HEALTH SUCCESS STORY
Patient engagement company goes from unknown to 200+ leads in 4 months
in first 4 months
55%
increase in blog post views
Engaging hard-to-reach medical professionals
When they’re not busy treating patients and running successful practices, surgeons and healthcare executives are bombarded with news about the latest technologies and practice growth strategies.
With the right message, tone, and cadence, you can break through to engage these hard-to-reach medical professionals, even if you have a new product like Ayva.
Stage: Private; Venture Funded
Preparation makes perfect
We took a holistic approach to marketing Ayva — Bravado Health’s personal surgery guide that helps practices clearly and effectively communicate with patients for pre-op and post-op success.
In the first 6 months, we built and executed a content marketing plan to:
- Generate qualified leads for the Ayva product
- Deliver a robust, fresh customer and prospect experience
- Increase brand awareness among the target audience
200 MQLs
in the first 4 months
55%
increase in blog post views
22%
increase in website sessions
154%
lift in organic social post
impressions with 2X engagement
With over 20 years of healthcare marketing to our credit, we know how to write content that engages and converts. We also know how quickly the digital marketing landscape changes.
From blog posts about improving patient outcomes to executive briefs on calculating the value of the perioperative patient experience to webinars about the importance of an enhanced recovery plan — we built a comprehensive content strategy to keep Bravado’s key audiences engaged and informed.
Quality content can’t be appreciated without strong campaigns that help promote it. We leveraged both paid and organic social channels to boost Bravado’s online awareness.
With a consistent cadence of communications across LinkedIn, Twitter, and Facebook — plus proven use of LinkedIn Direct Sponsored Content for healthcare marketing — we were able to establish connections with the right audiences to showcase Ayva’s value to the orthopaedics field and beyond.
Bravado’s organic social media channels are earning 2X the engagements since we took over content and promotion.
Informing and activating hard-to-reach audiences
A consistent commitment to quality content is what earned Bravado its first (of many) qualified leads for Ayva.
A single blog post has resulted in 175 engaged contacts (and counting) for Bravado.
Read some of our favorite—and most effective—posts:
- 5 ways to improve patient satisfaction scores to prepare for OAS CAHPS reimbursements
- The great surgical migration: 7 workflows for optimal outpatient procedures
- Physician opinion: Who should pay for patient-reported outcomes?
- Improving outcomes: 9 things to know about your patients before surgery [infographic]
