ICQ SUCCESS STORY
A commitment to best-practice marketing earns biopharma consultants substantial leads
marketing qualified pharmaceutical leads in 18 months
noticeable increase in RFP invitations from pharma companies
When doing things right the first time is in the client’s blood, the marketing has to deliver.
That’s how we met ICQ Consultants, a down-to-earth, down-to-business group that doesn’t mess around when it comes to productivity and efficiency.
Those principles helped them go toe-to-toe with bigger challengers to earn the business of some of the world’s largest pharmaceutical manufacturers. Our job was to build on their success and make sure the world knew the ICQ name.
Industry: Pharma Tech
Size: Mid-market
Building a solid marketing foundation
ICQ expanded their business over the years with their extensive network and referral base, but that strategy began stalling additional growth.
With limited prior marketing efforts at ICQ, we came in to draw up plans and frame out the marketing house.
- Marketing plan and budget
- Market research and competitive analysis
- Updated corporate messaging and positioning
Brand updates
Not all brands require a complete flip. ICQ just needed some cosmetic fixes and an injection of creativity.
Tagline
A subtle, yet thoughtful change to their tagline from “Engineering Better Solutions” to “Engineered for Quality” differentiated ICQ from multiple competitors with similar taglines while putting the focus on the main benefit they deliver to their clients: quality manufacturing.
Imagery
Positioning ICQ as “biopharma’s CQV experts” helped them stand out as a specialist in a crowd of generalists. We infused biopharma-specific imagery and added an “ICQ stamp of approval” using a watermark of their logo to convey the hands-on, consultative approach unique to ICQ.
Visibility
Carrying the updated brand through to important sales collateral and trade show graphics supports ICQ’s team so they can focus on their specialty: relationship building.
Powerful Content + Targeted Marketing = Qualified Leads
While we built a marketing lead generation machine for ICQ, we also focused on supplying the fuel: high-quality, engaging thought leadership content.
400+ marketing qualified pharma leads in the first 18 months
Sponsored content, LinkedIn Ads, email marketing, and social media helped us generate 400+ marketing qualified pharma leads in the first 18 months along with a noticeable increase in RFP invitations.
We continue to serve as ICQ’s complete outsource marketing department, generating leads, nurturing prospects, and elevating the ICQ brand.
"They will hit it out of the park for you."
Clarity Quest Marketing is responsive and creative; they really know their stuff.
Mike Gatta, Principal | ICQ