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NORSTELLA SUCCESS STORY

$5B global pharmaceutical technology company exceeded KPIs for a new company launch engagement campaign

Norstella icon
Norstella logo

"Clarity Quest brought us so much activity across both owned and earned campaigns we had to tell them to slow down."

“What a great problem to have, an agency that is performing and delivering on its promises.”

Amie Podolak

Amie Podolak
SVP, Marketing
Norstella

Answers pharma can act on across the lifecycle

As the agency of record for Norstella, to generate awareness and engagement, we took a two-pronged approach.

But before we could get to running campaigns we started with the development of earned and owned messaging and positioning, helping them create and articulate the external position of their brand.

Earned Media:

  • Developed an earned media strategy, focusing on trade publications
  • Created timely thought leadership pitch topics
  • Researched and identified target publications for each of these topics
  • Managed outreach, writing, and placements
Owned Media:

  • Content strategy and plan
  • Content and Ad Copy Generation
  • A/B Testing
  • Campaign Execution
  • Tracking and Performance Reporting
MESSAGING & POSITIONING

Why do you exist?

How do you differentiate?

What promises do you make to customers?

Name the enemy.

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

EARNED

EARNED MEDIA PERFORMANCE AND ENGAGEMENT
43
Placements
10
Impressions
Pharmaceutical Executive logo
Fierce Biotech logo
DDW logo
Applied Clinical Trials logo
Becker's Hospital Review logo
EARNED MEDIA EXAMPLES

OWNED

WEBSITE SESSIONS INCREASED TO THEIR BLOG
27
Engagement Time increased by 27%
28
Engaged Sessions increased by 28%

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