NORSTELLA SUCCESS STORY
Chief Commercial Officer, Maureen Ladouceur and Senior Vice President of Marketing, Amie Podolak had a challenge. They had just launched the ‘Norstella’ brand which consolidated 5 different companies under one umbrella.
They challenged us to make this new and undeveloped brand, into a robust one – to position Norstella in the industry to compete with the other market players using a combination of owned and earned media campaigns to drive awareness, brand recognition, and engagement.
“What a great problem to have, an agency that is performing and delivering on its promises. I am excited to continue to work with them for the next 12 months”
Amie Podolak
SVP, Marketing
Norstella
As the agency of record for Norstella, to generate awareness and engagement, we took a two-pronged approach.
But before we could get to running campaigns we started with the development of earned and owned messaging and positioning, helping them create and articulate the external position of their brand.
*Due to major release promoting another Norstella acquisition
