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NORSTELLA SUCCESS STORY

$5B global pharmaceutical technology company exceeded KPIs for a new company launch engagement campaign

Norstella icon
Norstella logo

"Clarity Quest brought us so much activity across both owned and earned campaigns we had to tell them to slow down."

“What a great problem to have, an agency that is performing and delivering on its promises. I am excited to continue to work with them for the next 12 months”

Amie Podolak

Amie Podolak
SVP, Marketing
Norstella

Answers pharma can act on across the lifecycle

As the agency of record for Norstella, to generate awareness and engagement, we took a two-pronged approach.

But before we could get to running campaigns we started with the development of earned and owned messaging and positioning, helping them create and articulate the external position of their brand.

Earned Media:

  • Developed an earned media strategy, focusing on trade publications
  • Created timely thought leadership pitch topics
  • Researched and identified target publications for each of these topics
  • Managed outreach, writing, and placements
Owned Media:

  • Content strategy and plan
  • Content and Ad Copy Generation
  • A/B Testing
  • Campaign Execution
  • Tracking and Performance Reporting
MESSAGING & POSITIONING

Why do you exist?

How do you differentiate?

What promises do you make to customers?

Name the enemy.

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

#Pipeline2Patient #Answers4Pharma 

EARNED

PERFORMANCE TO DATE (Q4 2022 THRU Q1 2023)
19
Placements
9
Impressions
MM+M logo
Fierce Biotech logo
DDW logo
Applied Clinical Trials logo
Becker's Hospital Review logo

*Due to major release promoting another Norstella acquisition

EARNED MEDIA EXAMPLES

Norstella signed on for another 12-months for Clarity Quest to be the AOR for their PR and Media Relations with an even more focused target.

OWNED

WEBSITE SESSIONS INCREASED TO THEIR BLOG
27
Engagement Time increased by 27%
28
Engaged Sessions increased by 28%

As you can see, we succeeded in achieving their goals by developing their brand, strategically developing its position amongst the other 5 brands resulting in their target audience interacting and engaging with Norstella whether that was reading an article in a trade or downloading an infographic on LinkedIn.

As a result of achieving these goals, Norstella signed a 12-month contract to continue supporting their earned and owned efforts.

Norstella team
Norstella Pipeline to Patient infographic

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