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New branding and updated web presence breathe life into clinical workflow automation platform marketing

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OmniLife Health logo white

“Clarity Quest helped us reposition our brand in ways we hadn’t considered before. The result is an attractive, cohesive brand presence that is helping us close deals.”

Dalton Shaull

Dalton Shaull
Co-Founder, CEO
OmniLife Health

Proven steps for building a cohesive brand

Dalton set out to drastically improve one area of healthcare that was particularly lacking technology and automation: complex care, starting with organ intake management and organ failure.

With 100,000 people awaiting transplants on any given day, the consequences and possibilities are all too real.

To stand out in the crowded clinical workflow software space, we needed a combination of content and visuals that would appeal to the emotional and rational needs of healthcare decision-makers.

Clarity Quest quickly got to work crafting a story that only OmniLife Health could tell. We reassessed the OmniLife Health brand from top to bottom, crafted new and engaging messaging, and communicated critical information in both words and visuals for maximum impact.

Together with OmniLife, we rolled out:

A new corporate logo with the addition of Health to the OmniLife name


An innovative platform name, FlowHawk™, for future use case expansion

Comprehensive messaging and positioning framework

Custom explainer graphics to clarify technologies and solution offerings

A new website optimized for top SEO search phrases

Rebranded brochures, marketing collateral, and presentation decks

“I’m grateful that the Clarity Quest team was able to improve our branding and messaging in such a short time, helping us to be more effective in critical sales and business meetings.”

Dalton Shaull, Co-Founder, CEO | OmniLife Health

OmniLife Health transplant team

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