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VIEWGOL SUCCESS STORY

Who says B2B marketing can’t be fun?

Writing a brand story that stands out in a crowded RCM market

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Industry: Health tech
Stage: Private

Rising above the competitive landscape

While Viewgol offers a one-of-a-kind RCM intelligence platform, they’re still competing for the attention of an in-demand group of buyers—CFOs and RCM leaders at large physician practices.

Viewgol’s fresh approach to RCM analytics combined with their enthusiasm is what makes them stand out in the crowded healthcare revenue cycle market, where new solutions are popping up every day.

On the strategy side, our team supported Viewgol in:

  • Identifying their total available market
  • Implementing Bombora intent data for account-based selling
  • Developing a marketing plan and budget
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