Strategic Media Relations in the Age of Information: An Evidence-Based Approach focuses on the execution of media relations programs.
Groton, Conn. – February 18, 2020 – Clarity Quest Marketing, a strategic marketing agency growing healthcare and technology companies across the United States, is featured in a new media relations textbook, Strategic Media Relations in the Age of Information: An Evidence-Based Approach (Supa and Zoch, 2020). The agency’s wire services comparison chart, which provides a comprehensive review of the top wire services and the best use for each.
“We are proud to be recognized for our thorough research on media relations wire services, and to be included in this ground-breaking text,” said Christine Slocumb, president of Clarity Quest Marketing. “Wire services are an important strategic tool, and when used correctly help companies reach key audience segments effectively.”
Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.
At Clarity Quest, our experts leverage personal connections with national, medical, and technology publication editors and bloggers to build awareness and drive preference for our healthcare, technology, and biotech clients. In addition, we rely on our strong working relationships with a broad network of industry influencers and associations to build advocacy for our customers in the marketplace.
About Clarity Quest Marketing
Clarity Quest Marketing combines technology know-how with creativity and business acumen to provide marketing services to technology and healthcare companies across the United States. Founded in 2001, Clarity Quest services companies in the healthcare, medical device, software, hardware and technical professional services industries. The agency’s core areas are marketing strategy, online marketing, website design, and outsource marketing. Clarity Quest has offices in Ann Arbor, Michigan and Groton, Connecticut. www.clarityqst.com.
Clarity Quest Marketing