Astarte Biologics, a Seattle-based supplier of immune cell products and research services, came to Clarity Quest in the midst of a rebrand and website redesign effort, looking for expertise in life sciences marketing.
Prior to Clarity Quest’s involvement, Astarte had slow and steady growth, but wanted to speed things up. Astarte set some lofty business goals and needed a strong marketing team with industry knowledge to support them.
With deep roots in the Seattle healthcare and biotech community, we were eager to turn Astarte Biologics into a respected, well-known national supplier.
With CQ’s help, Astarte’s May 2017 revenue was 42% higher than May 2016 and 188% higher than May 2015!
After only 2 months with our SEO services, we increased Astarte’s organic search traffic by 150%.
Through May 2017, Astarte earned a 503% ROI on 2017 marketing spend.
Looking the Part
After 10 years of business growth, Astarte had outgrown its humble logo and original website. The company was going in an exciting direction and needed an updated look to be noticed and taken more seriously.
The new logo and branding elements helped position Astarte for success at the next level.
Along with an updated brand, Astarte needed an ecommerce website that could help them sell, not hold them back.
The new website supports the expansion of Astarte’s product lines and innovative offerings and helps them convert website visitors into customers.
Planning for Success
The first step in any growth strategy is to plan ahead. When Astarte committed to making their first investment in a marketing plan, we created a strategy and detailed monthly schedule with the right lead generation and nurturing campaigns to attract attention, earn sales, and build a referral network.
Giving Scientists the Freedom to Be Scientists
Creating a lead generation strategy and handling the day-to-day operations of the campaigns alleviated many burdens for the Astarte team. With the help of Clarity Quest’s outsource marketing team, Astarte’s scientists were able to get out of the sales/marketing role and into the lab to innovate and create new products.
Our first focus was to increase online sales and build awareness of Astarte’s vast offerings among scientists and researchers.
Feeding the Funnel
We put in place several inbound campaigns to bring leads in the door, including:
Search Engine Optimization: We optimized the Astarte website to capitalize on customers who turn to search engines when looking to buy immune cell products. Within a week of website optimization, we had – and still have – Astarte at the top of the organic search results.
Pay-Per-Click Advertising: Our diverse ad campaigns are bringing in targeted website visitors, improving brand awareness, and helping Astarte dominate the search engine results pages.
Content Marketing: From blog posts to case studies, we’re creating, sharing and syndicating content that scientists and researchers find valuable in order to increase engagement.
“I enjoy the enthusiasm of the CQ team for the prospect of helping my business grow. You’d think they were part of our team, not outsiders.”
Anne Lodge, Ph.D., President & Founder, Astarte Biologics