As a provider of healthcare IT products and services, eMedApps chose Clarity Quest to grow its business. We delivered a strategic marketing plan with accountability goals and a detailed budget. Then we completely refreshed the brand.
Our engagement included strategic recommendations to repackage eMedApps’ many product and service offerings to better present their capabilities to the marketplace.
We developed eMedApps’ first 12-month strategic marketing plan and marketing budget based on a deep understanding of their offerings and a set of clearly defined business and marketing goals. Our marketing strategy experts transformed the executive team’s vision for eMedApps into a solid go to market strategy with a tactical execution plan to support their goals.
Our plan revolutionized the way eMedApps approached marketing and lead generation. We helped them prioritize the events, channels, and campaigns to fill their funnel with qualified leads. In parallel, our team crafted messaging to speak to eMedApps’ target customers.
Creating a New Identity
eMedApps was in need of a branding overhaul to help their company stand out from the competition and make their offerings easier to understand.
Our team created an identity package using distinct colors, chose new platform and product names, and built a website optimized for organic search engine rankings.
Within one week of launching eMedApps’ new website, the company ranked on page 1 of the organic search results for dozens of their top search terms.
Selling in Style
We developed design templates and content for sales PowerPoint decks, brochures, case studies, and business cards – everything the sales team needed to adopt the new brand style.
Marketing content was strategically created to speak to different target audiences at each stage of the sales funnel. Strategic content creation and nurturing helped eMedApps turn leads into customers.
Unprecedented Trade Show Success
With a short time frame to prepare eMedApps for their biggest trade show of the year, Clarity Quest designed a 20’x20’ booth, created booth draw advertisements, and crafted a targeted email marketing campaign for the 2015 NextGen User Group Meeting in Las Vegas.
Despite lower than normal show attendance, eMedApps received double the booth traffic compared to the previous year. Best of all, lead quality was higher than ever.
“Clarity Quest has been successful for us in meeting our needs and giving us a good roadmap to go forward. We’ve seen leads coming in from things we’ve sent out, from articles, and from other sources we didn’t previously have. We’ve definitely seen an impact.”