Prognos Health offers a real-world data (RWD) platform that solves data purchasing and access challenges for pharmaceutical companies and payers. As part of our ongoing digital marketing and lead generation strategy, we were challenged by Prognos to position the platform and marketplace as a central player in the patient-centric data and analytics sector for life sciences and payers.
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5 Benefits of Healthcare Data Marketplaces for Patient-Level RWD Patient-centric vs. source-centric RWD curation: Which is better? 3 Steps to Faster Patient Journey Mapping for Pharma Brand Success Plan, Activate, and Optimize Precision HCP Marketing