Prognos Health partnered with us to develop a content strategy and campaign plan that would:
Generate awareness and leads of their RWD curation and analytics platform and marketplace.
Answer the lingering questions: What pharma and payer titles should we be targeting? And, what message and creative resonates best with each audience?
To accomplish this, we completed an in-depth audit of Prognos content library, past ads message and creative, existing marketing systems setup, and a deep analysis of its target audience. The outcome of the audit resulted in our developing a multi-channel campaign that A/B tested across paid LinkedIn, organic social, email, and Drift chat to:
Inform the strongest performing content
Gain deeper knowledge of the pharmaceutical and payer audience segments
Learn which message drives hand-raisers and leads
Determine creative ads that resonate
Identify call-to-action formats that work best
Build a list of engaged hand-raisers for nurturing