Digital marketing resources

Digital marketing is a challenging, constantly evolving landscape, but one that can pay out big for companies willing to put in the work to build and execute a well-rounded online marketing strategy.

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Making the most of marketing automation (presented at HITMC 2019)

Chris Slocumb and Ava Haekler share tips, tricks and tested techniques for improving your marketing automation campaigns.


How to write website copy for SEO

Creating a new website or revamping an existing site is the perfect time to implement a solid search engine optimization strategy. Not sure how to start? This white paper outlines several best practices and tips.


Comparing SEO and SEM: Which is the right investment?

SEO and SEM are two of the lowest cost-per-lead marketing channels and work extremely well when combined. Learn about the differences and benefits of SEO and SEM in this comprehensive guide.


Five reasons to hire a certified pay-per-click marketing expert

Effective PPC advertising requires niche expertise and extensive knowledge of historical changes, platform updates, and best practices. Learn how hiring a PPC expert can save money and get better results on platforms like Google Ads, Bing Ads, and LinkedIn Ads.


What the long tail is and why it matters for SEO

Playing the search engine optimization game is a strategic endeavor. Learn about the valuable long tail in SEO and how you can take advantage of it to drive targeted visitors to your website.