Want to fill your sales pipelines with qualified leads? We recently presented at a healthcare technology marketing conference and answered our most common marketing automation (MA) questions. We’ll show you how to select a system, optimize workflows, set up lead scoring, and get the best bang for your MA buck. Get ready for actionable takeaways for beginners and experts.
- How to select the best marketing system based on your goals.
- Goal planning and engaging content are the keys to success before you hit the first “send.”
- Integrate with your CRM and implement lead scoring for the optimal MA and sales conversion results. Once you have basic campaigns running, consider behavior-based workflows, re-engagement, and influencer sequences.
Have any MA questions we didn’t cover?
Let us know! Whether you need to save time, create more, high-quality leads, or align your sales and marketing departments, we can develop the best MA strategy for you. Contact one of our marketing automation experts today.