Welcome to the September 2020 Clarity Quest Newsletter.
Back to school season may look different this year, but one thing marketers can still depend on is sharpening those pencils for next year’s budget. And this year you absolutely can’t cut and paste from last year’s budget!
To help guide you, we’ve compiled five ways to set an optimal 2021 marketing budget.
As you calculate the ideal marketing spend, here are some strategies and initiatives that can help you efficiently meet your goals and objectives.
- Make a statement with clear and powerful brand messaging
- Target your ideal customers on LinkedIn
- Rethink your virtual event strategy