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Smarter, faster, easier marketing for a NextGen™ EHR partner

eMedApps icon

eMedApps logo

Key points

  • We delivered a strategic marketing plan with accountability goals and detailed monthly cadences and budgets.
  • Then we completely refreshed the brand, messaging, and identity to meld new software products with existing professional services.
  • eMedApps was successful in meeting annual lead generation and sales conversion goals.

eMedApps is an Illinois-based healthcare technology products and services company. They are one of the largest NextGen EHR consulting partners. Their integration, business continuity, and professional services solutions facilitate EHR transitions and deliver interoperability within and across healthcare enterprises and HIEs.

Stage: Private

A marketing strategy that aimed high

We developed eMedApps’ first annual strategic marketing plan and marketing budget based on a deep understanding of their offerings and a set of clearly-defined business and marketing goals.

Our plan revolutionized the way eMedApps approached marketing and lead generation. We helped them prioritize the events, channels, and campaigns to fill their funnel with qualified leads. In parallel, our team crafted messaging to speak to more effectively engage eMedApps’ target customers.

lead sources before and after hiring healthcare IT marketing agency

Creating a new identity

eMedApps needed an identity overhaul to match the sophistication of its health tech solutions and make their offerings easier to understand. Our team created an identity package using distinct colors, created new platform and product names, and built a website optimized for organic search engine rankings.

Within one week of launching eMedApps’ new website, the company ranked on page 1 of the organic search results for dozens of their top search terms.

eMedApps logo design before and after
CareFinithy logo
CareBridge logo
responsive website design for eMedApps

Unprecedented trade show success

With a short time frame to prepare eMedApps for their biggest trade show of the year, Clarity Quest designed a 20’x20’ booth, created booth draw advertisements, and crafted a targeted email marketing campaign for the NextGen User Group Meeting in Las Vegas.

eMedApps received double the booth traffic compared to the previous year and lead quality was higher than ever.

eMedApps team standing in front of booth
eMedApps brochure designs

Selling in style

We developed design templates and content for sales PowerPoint decks, brochures, case studies, and business cards – everything the sales team needed to adopt the new brand style.

Marketing content was strategically created to speak to different target audiences at each stage of the sales funnel. Strategic content creation and nurturing helped eMedApps turn leads into customers.

Joe Cernik, eMedApps

“Clarity Quest has been successful for us in meeting our needs and giving us a good roadmap to go forward. We’ve seen leads coming in from things we’ve sent out, from articles, and from other sources we didn’t previously have. We’ve definitely seen an impact.”

Joe Cernik, VP of Business Development | eMedApps

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