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Paid Search

Pay-Per-Click Marketing Services (SEM)

Compared to traditional print or TV ads, paid search marketing is extremely wallet-friendly in the hands of our agency’s certified professionals. There are no printing or media placement costs, and you can deploy or modify campaigns any time you want without incurring “change fees” that media outlets like to charge.

We can help your healthcaretechnology or biotech company increase revenues through pay-per-click advertising – even if you tried it before and had lackluster results. Unlike other agencies, we offer short-term campaigns that let you try out pay-per-click using Google AdWords, Bing Ads, Facebook, LinkedIn or Twitter advertising, without being stuck in an inflexible contract. We are confident that our services will get you results and that you will want to continue with pay-per-click campaigns.

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The Power of SEM and SEO Together

When you combine our search engine optimization (SEO) services and our search engine marketing (SEM or PPC) services, you can dominate the search results to earn more clicks and more brand awareness. Companies with organic SEO listings and PPC ads on the same search results page experience a 10X increase in click through rates and a 200% increase in conversion rates.

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5 Reasons to Hire a PPC Expert

ppc badge1. You Don’t Know Where to Start
Starting a PPC campaign is a daunting task if you’re not properly trained. From keyword research to competitive analysis and account setup, there are many obstacles to navigate and places you can go wrong. We have all the tools and training to get your account setup efficiently and effectively.

2. Custom Landing Pages are Our Specialty
Sometimes regular webpages simply do not convert for PPC campaigns. We create custom landing pages to match consumer expectations and drive conversions. We know what works and what doesn’t.

3. Measuring ROI is Difficult
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is not the case with our comprehensive conversion tracking and analytics services.

4. You’ve Never Created an Ad
Creating effective advertising copy is both an art and a science. We create compelling ads and take advantage of all the additional features that increase click-thru-rates.

5. Ad Platforms are Constantly Changing
You don’t have the time to keep up with the constant platform updates, new policies and upgraded tools and features. We do. Our PPC experts are certified in both Google AdWords and Bing Ads. We keep up-to-date on the latest developments so you don’t have to.

Our Pay-Per-Click Marketing (SEM) Services:

  • Keyword and key phrase analysis for the best volume at the lowest click rates
  • Ad copy and website landing pages that garner high Google AdWords quality ratings
  • Social media advertising on Facebook, LinkedIn and Twitter
  • Geographically-targeted ads for locally-based businesses
  • Banner and widget ads on Google AdWords’ content network
  • A/B testing, ad copy and landing page experiments
  • Monitoring and reporting to ensure day-to-day peak performance

Full disclosure of our AdWords services: Working with Third-Parties