Arboretum Ventures is a Midwest venture capital firm whose investment strategy is focused on healthcare innovation. They sought out Clarity Quest to refresh their branding, messaging, logo and develop taglines so that we could launch an SEO-optimized website in under 12-weeks! Yes! We did it.
Arboretum encouraged us to bring our creative game to this project and lean into a nature-inspired theme. We integrated it throughout, from the tagline and logo to the website design.
Tagline: Venture the Path Less Traveled™
Logo: Can you find an easter egg in the logo we redesigned for them?
Website: arboretumvc.com