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Search Engine Optimization (SEO) Services

Being at the top of Google and Bing searches is more important — and more challenging — than ever as search engines implement new algorithms to make search faster and smarter.

We craft and execute search engine optimization strategies that increase your bottom line. After all, having the #1 ranking for a term that doesn’t result in website visits and sales is just wasted glory. It’s like being on the cover of a magazine your prospects don’t read.

72% of product research for a future business purchase begins on Google. Combined with our pay-per-click advertising services, SEO is one of the most effective tools for generating leads and credibility.

Our SEO Process

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Define Objectives

Our proven SEO process ensures your online marketing efforts support the goals of your organization whether it’s increased sales, more subscribers or increase corporate valuation.

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Key Phrase Analysis

Finding the best key phrases on which to base your search engine marketing efforts is a foundational step that must be well-executed. We will find the best key phrases based on search volume, competition and searcher intent.

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Website Audit

We will analyze your current web presence and compile detailed recommendations to improve your organic rankings and conversions.

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Website Optimization

We will implement the changes outlined in the website audit if you do not have an in-house web development team.

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Backlinks

Links pointing to your website from quality, authoritative sites are an important factor in organic search engine rankings. We help you earn high-quality backlinks through various efforts, including blog posts, infographics, social media, press releases, and other proven content marketing strategies.

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Social Media

We can help you determine the best social media channels for your business.

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Analysis & Visitor Tracking

We will implement tracking and analytics programs to monitor traffic sources and conversions and will report back to you with constant communication.

What Is the Long Tail and Why Does It Matter?

seo badgeMany healthcare, technology and life sciences companies offer niche products and services aimed at a well-defined audience. Even though generic terms have high search volumes, it doesn’t make financial sense to try to rank for them.

Take for example a healthcare company offering EMR software for dermatologists. Ranking for “software” or even “EMR software” would be very difficult, if not impossible, and would not bring in very targeted website visitors. A long-tail key phrase such as “EMR software for dermatologists” is a much better choice. It will be easier to achieve a higher search ranking for this term, and people who search for this term and visit your website are much more likely to convert.

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