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B2B Nuggets: Corporate Social Responsibility, Digital Talent & Remarketing

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Millennials Are Embracing Corporate Social Responsibility Campaigns
According to a recent study by Horizon Media, 81% of Millennials expect companies to commit publicly to corporate citizenship. In addition, 2/3 of millennials are likely to invest in a company known for a strong corporate social responsibility program. These results indicate it is essential for brands and consumers to work together to make positive changes.

How CIOs Develop Digital Business Talent
Technology skills are vital to succeed in today’s digital business environment. One way for companies to acquire needed tech skills is by acquiring and investing in small tech startups. These “techquisitions” create a more long-term solution for developing digital skills in the workplace.

The Day Remarketing Changed Forever
In this video, Ciaran Murphy, on the Moz Blog, explains the day Google AdWords changed to allow remarketing through analytics. Marketers can capture their audience in analytics and remarket to them on search. Remarketing helps advertisers to create more value out of analyzing audience online activity.

The Lowdown on Creating Personalized Quizzes to Boost Your Marketing
Quizzes can help repurpose marketing resources and generate leads. Interactive content is a creative way to capture attention. Marketing quizzes should use knowledge and personality to create share-worthy results. At the end of quizzes, marketers should ask for only necessary contact information.

About the Author:

Brian Shilling
Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

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