I miss running the whiteboard during a team brainstorming session. I love assigning dry erase marker colors to my team members while they share ideas about new content and strategy. These brainstorming sessions aren’t just a great time for fresh ideas but a great time for team building, too.
Luckily, we’re a creative crew and can still manage to bounce ideas off each other virtually. During a recent brainstorming session, we talked about what it takes to keep very technical healthcare content interesting. Fortunately, there’s a lot of different ways to mix up your usual content tactics to keep your audiences engaged.
Here are some quick tips:
1. Find a guest blogger. If you’ve got a blog beat that’s typically written by your Chief Medical Officer, find a new voice to feature for one of your posts instead — maybe interview a member of your accounting team, your HR manager, or an intern about your products or services or what their opinion is on a new trend. This breaks up the typical conversation your audience might expect and gives you someone new to feature with a fresh perspective on a topic.
2. Discuss trends. While those outside of the industry may think healthcare is always innovative, we know that’s not always the case…
Don’t be afraid to talk about trends or new innovations that you’re seeing. You don’t always have to be spot on when it comes to these (you’re not a fortune teller), but write about something you’re excited about or something you heard about during a conference or panel discussion.
3. Repurpose your content. Do you have a page, blog post, or tweet that’s performing really well? Listen to your audience! Find a way to capitalize on that success and create content you can build off of those high-performers. You might even lead into a series of relatable content.
4. Recognize days/weeks of awareness. For example, Nurses Week is an especially popular week of awareness that happens every May. Find awareness weeks or days that are directly related to your healthcare field and participate by creating a communications campaign around these events.
As you try out new approaches, don’t forget to monitor what is working well.
Looking for more ideas? Check out our content marketing success stories.
