Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
Does your business or organization have a mobile optimized website? If not you should consider the benefits of one. In her article Kelly Meeneghan Peters gives convincing reasons for creating a mobile version of your site.
Using the Right Key Performance Indicators for Your Content Marketing Campaign
Seth Rand provides compelling reasons for why businesses and organizations should be utilizing content marketing. If you are willing to create engaging content then you will see a change. Performance metrics prove that this form of marketing works!
The 10 Best Ways to Generate Traffic Without Google
If you are looking for ways to generate traffic to your site then check out this article by Chuck Price. He offers lots of alternative ways like commenting on blogs, posting useful content on sites like Reddit, and lots more!
5 Boring Companies With a Fascinating Social Strategy
If you’re having trouble coming up with a social strategy for your company check out this article by Uri Bar-Joseph. He talks about “boring” companies that have come up with some awesome ways to make their presence on social media engaging and effective!
Bing Adds New Twitter-Based Search Features
Jennifer Slegg provides the need to know information for navigating Bing’s new Twitter search features. This is great stuff to know when you are creating content on Twitter and want to make sure it appears in specific searches!
The Biggest Mistake PPC Advertisers Make
If you’re having trouble with PPC advertising then check out this article by Melissa Mackey. She offers some great tips for getting your advertising back on track. Some of these mistakes might not be overnight fixes so address them now and see the positive effects in the future.
