Marketing is a marathon, not a sprint. Clarity Quest President, Chris Slocumb, explains in a recent MarketingProfs article how marketers should promote like athletes, not weekend warriors. Athletes train consistently, and weekend warriors train intensely and often get hurt.
Cycles of intense effort often lead to exhaustion. You can prepare for long-term marketing success with the right strategy. Chris reveals her tips for creating longevity in marketing, and you can find them all on MarketingProfs.
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