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LinkedIn dark mode: Will your logo hold up?

By September 24, 2021October 6th, 2021No Comments

LinkedIn has joined the likes of other popular social media platforms such as Facebook and Twitter in offering their users a dark mode viewing option.

While this new feature has been highly requested, LinkedIn also highlights accessibility and inclusivity as major reasons for the update.

Users enjoy dark mode for a variety of reasons, including:

  • Decreased eye sensitivity and strain
  • Reduced amount of blue light exposure
  • Preferred darker aesthetic

While dark mode fans are celebrating, some brands may be sulking. This new, dark look might affect the way your logo looks on LinkedIn. Here’s what you need to know:

  • The logo on your LinkedIn Company page will now be displayed on both dark and light backgrounds, which means you may need to make some changes to ensure there are no visibility issues.
  • If your logo is transparent, it will be shown on a white background. LinkedIn recommends testing your logo to make sure it displays correctly in both modes.
  • If the background of your logo is black, you’ll also want to consider testing it in dark mode as it could blend into the background and affect brand awareness.

You want users to connect your logo with your brand—they can’t do that if they can’t see it.

If you run LinkedIn ads, you especially know the importance of your logo’s visibility. The last thing you want is for your ad performance to suffer from an easily avoidable issue.

It is in a brand’s best interest to spend a few minutes testing how their logo will appear in both settings to ensure it displays correctly. It’s likely that your audience will now be made up of both dedicated light mode users and dark mode adopters—you want them all to see your logo! It’s part of what makes you, you.

Need help with your social media presence?

If you’re looking to bolster your marketing strategy, keeping social media accounts up to date and running ads are fast and cost-effective ways to get your message out to your desired audience and generate buzz about your healthcare, technology, or biotech solution.

Staying on top of industry trends to ensure our clients reach their customers via LinkedIn and other social media platforms is part of our digital marketing expertise.

Take worrying about social media updates off your plate. Hire a trusted marketing agency. Contact us today.

Rayna Southart

Author Rayna Southart

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