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Print company transforms business model and rebrands as leading preventive healthcare technology company

By June 18, 2020July 16th, 2020No Comments

Previon blog imagePrevion, a spin-off from Bridgecom Solutions, enlisted Clarity Quest to bring its new brand to life and show their commitment to empowering individuals so that communities thrive.

To kick-off the project, our team facilitated a full-day, intensive storytelling session.

After hearing their stories, we crafted messaging and designed the visual language to launch their new company.

Health aware. Care empowered.™

Previon needed their new brand to communicate how they proactively impact people’s lives and help create healthier communities.

They were seeking memorable messaging that would immediately resonate with their new target audience and differentiate them in the market.

We addressed both of these business objectives with the company tagline: Health aware. Care empowered.TM

Telling the Previon story

Our team developed crisp messaging and designed a new web presence that captures the evolving, growing, and dynamic culture of The Previon Way.TM

With a new positioning in hand, we’re now working closely with their leadership on public relations outreach.

Kudos from Previon

“The team at Clarity Quest is incredible to work with. They are professional, patient, and offer a true team collaboration. The brand spirit that Clarity Quest has helped us define and share with the industry will be a big part of our future. We look forward to transforming preventive care and compliance communications with The Previon Way.”

Carol Kingsley, VP Sales and Marketing | Previon

Chris Slocumb

Author Chris Slocumb

Chris is the founder of Clarity Quest Marketing and Chief Growth Officer of Supreme Group. To learn more about Chris' experiences and qualifications, visit our leadership team page.

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