When writing copy for your website, keep in mind the two audiences you need to write for: your human audience and your robot audience. No, this isn’t a futuristic, sci-fi-meets-marketing post. I’m talking about Google and Bing’s search bots and web crawlers, of course.
Ignoring either audience can be costly. While writing for humans is of tantamount importance (they are the ones writing the checks after all), ignoring search engines will leave your content undiscoverable online. To get your message in front of a larger human audience online, you must write (in part) with the robots in mind.
We are often asked how to write effective website copy that will satisfy the needs of prospects and other visitors, while also positioning the content for high organic rankings. Our white paper details the main areas of focus for search engine optimization, including:
- Match Keyphrase Targets with Webpages
- Optimize Title Tags
- Leverage Meta Descriptions
- Use Proper Header Tag Hierarchy
- Include Keyphrases in Body Copy
- Write Original Copy for Each Page
Learn why these on-site areas are critical for SEO, get our best tips for optimizing your pages, and find out what to do after writing website copy to boost your organic rankings and inbound lead generation.