Website Copywriting Best Practices for SEO

By September 7, 2016 April 5th, 2019 No Comments

When writing copy for your website, keep in mind the two audiences you need to write for: your human audience and your robot audience. No, this isn’t a futuristic, sci-fi-meets-marketing post. I’m talking about Google and Bing’s search bots and web crawlers, of course.

Ignoring either audience can be costly. While writing for humans is of tantamount importance (they are the ones writing the checks after all), ignoring search engines will leave your content undiscoverable online. To get your message in front of a larger human audience online, you must write (in part) with the robots in mind.

We are often asked how to write effective website copy that will satisfy the needs of prospects and other visitors, while also positioning the content for high organic rankings. Our white paper details the main areas of focus for search engine optimization, including:

  1. Match Keyphrase Targets with Webpages
  2. Optimize Title Tags
  3. Leverage Meta Descriptions
  4. Use Proper Header Tag Hierarchy
  5. Include Keyphrases in Body Copy
  6. Write Original Copy for Each Page

Learn why these on-site areas are critical for SEO, get our best tips for optimizing your pages, and find out what to do after writing website copy to boost your organic rankings and inbound lead generation.

Get the guide >>

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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