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The Ultimate Marketing Tech Stack: Apps, Tips and Tools

As a healthcare and technology marketing agency, we understand you have many marketing tools at your disposal. So how do you know which ones to choose? What is the best social media management platform? Email marketing tool? Photo editor? Some marketing tools we personally use and love include Act-On, Moz, Forecast, and Demandbase.

We wanted to dig a little deeper and see what else was out there. Our president, Chris Slocumb, hosted a #HITMC Twitter chat last month on “The Ultimate Marketing Tech Stack: Apps, Tips and Tools.” We chatted with incredible marketers in and out of the health IT community about some of their favorite tools, so we thought we’d share!

Tools Marketers Can’t Live Without

  • MightyText
  • Free Conference Call scheduler
  • 1Password
  • Loom Video
  • Twitnerd
  • Trello
  • Canva
  • WordPress
  • Hashtagify
  • Audiense
  • Yoast
  • Airtable
  • Snagit
  • Hootsuite
  • MailChimp
  • PR Log
  • OmniGraffle
  • Hemingway
  • Spredfast
  • Meet Edgar
  • JetPack
  • Photoshop
  • Loomly
  • Google Analytics
  • Sidekick from Hubspot
  • Insightly
  • Twitter
  • LinkedIn
  • DemandBase
  • Gimp
  • CoSchedule
  • The Adobe Suite

Tools that Show the Best ROI

  • Google Analytics
  • Salesforce
  • Forecast for time tracking & resource planning
  • PR Log
  • Act-On for marketing automation
  • Moz for SEO
  • MailChimp
  • Hootsuite
  • Todoist
  • Hubspot
  • Google alerts of all kinds

Other Key Takeaways

  • Use various marketing tools for different stages of the sales and marketing funnel for different approaches
  • There’s a tool for just about everything; however, that doesn’t mean you need to overcomplicate processes and use one for everything
  • To convince management to give you the appropriate budget for marketing tools, be thoughtful, layout your proposal with ROI, and prepare use cases and a mockup

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About the Author:

As a Marketing Consultant, Ava executes content, social media, account-based marketing, online marketing and PR campaigns for our clients. To learn more about Ava's experiences and qualifications, visit our Meet Our Executive Team page.

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