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Use Periscope for Business Broadcasting

Improve your social media marketing strategy with this broadcasting app owned by Twitter! Periscope is a live video streaming app that allows for immediate and direct interactions between broadcasters and viewers. This can be used as a powerful communication tool for connecting businesses, industry experts, and potential customers.

Our recent post on the Stonington-Mystic, CT Patch provides strategies for using Periscope as a business broadcasting tool including:

  1. Create an Effective Business Account and Make your Specialties Clear
  2. Prepare Educational Videos and Provide Audience Support
  3. Communicate Directly with Customers and Receive Immediate Feedback
  4. Show Insider Access to Company Events and Announcements

Learn more information about utilizing Periscope to promote your business by reading the full Patch Post.

Pictured: A Periscope stream of a sunset with 8 viewers.  Comments and likes by viewers appear on the screen for everyone to see immediately.


About the Author:

Brian Shilling
Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our Meet Our Executive Team page.

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