If you haven’t yet manually upgraded your AdWords pay-per-click advertising account to Enhanced Campaigns as of today, Google will be automatically updating your campaigns using default settings.
While the default settings will provide the basic functions of Enhanced Campaigns, it’s very important to the success of your PPC campaigns that you customize these settings. With default settings, you may be paying more (or less) than you desire for a click on a mobile device and you’ll be missing out on some great new features that will attract attention and clicks to your PPC ads.
As a Google AdWords Certified Partner, our healthcare technology marketing agency can help you make the most of your advertising budget. If you need help navigating the new AdWords changes, call Clarity Quest Marketing today for a free quote. 877-887-7611.
Author: +Brian Shilling
