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Marketing Strategy

An $11M lead from Google Ads

By May 4, 2021No Comments

When it comes to Google Ads, we often talk about updates, restrictions, and how to set up and manage your campaigns.

However, in this post, we want to gloat about our client, a medical services company, and the $11M sales lead they received from one of the ads in their search campaign

A big ROI on their Google Ads investment 

Our client spends roughly $9,000 per month on Google Ads. They’ve been able to close several deals that cover their monthly ad spend hundreds of times over, and they’ve also gained access to new markets for their services.

Not every deal has the potential to be worth $11M, but the ROI is there. It’s just a matter of doing research to figure out what their customers are looking for in their time of need.

Speak to an immediate need at the time of the search?

We wrote the client’s ads to speak to the immediate need for services that their customers have when searching. Their landing page content also does an excellent job of capturing conversions once they arrive.

Once you take the time to go through trial and error and nail down this process, you can set your search campaign up for some serious conversion success. Furthermore, you have to make sure you take the time to continually optimize your campaigns.

Pulling in a steady stream of leads requires regular fine-tuning.

There are some big and important reasons why you should advertise on Google Ads.

If you aren’t advertising with Google Ads, you should consider trying them out with a certified agency managing your campaigns.

Contact us to find out how we can run online advertising campaigns that will drive customers to your product landing pages and result in lead generation.

David Gomez

Author David Gomez

David is a Senior Marketing Consultant at Clarity Quest. He believes the world would be far less interesting without blogs and social sharing. To learn more about David, visit our leadership page.

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