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Marketing Tips

B2B Nuggets: CEO Tips, Content Needs & Start-up City

By January 10, 2015No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

3 Tips for CEOs to Maximize Business Success in the New Year
This Forbes article is a great reminder not only for CEOs, but for high-level thinkers throughout the company. My favorite tip: “Committing to a focus on analytics”.

The Ingredients for Creating a Silicon Valley
Richard Moran’s LinkedIn post offers a creative look at what it takes for a city to become a hotbed of technology and innovation.

Start-up City
This Sky Magazine article features Ann Arbor, Michigan’s healthy mix of entrepreneurial spirit, educated citizenship, and quirky culture that make it an attractive location for start-ups and venture capitalists. It’s a great home to our Ann Arbor marketing agency!

IT Decision-Makers’ Top Content Needs, by Purchase Stage
A survey of those involved in the purchase of major IT products and services reveals the most effective types of content at each phase in the sales funnel.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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