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B2B Nuggets: Digital Natives, Measuring ROI & Female CIOs

By March 7, 2015April 11th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Marketers Must Get to Know Digital Natives
Experts predict Millennials will have $1.4 trillion in spending power by 2020 – not to mention their Generation Z counterparts whose combined weekly allowances add up to $44 billion a year. Get to know your next generation of consumers and tech innovators.

Which Digital Channels Are Marketers Best Able to Measure for ROI?
52% of marketers believe they are ‘good’ at tracking ROI for pay-per-click advertising, the only digital channel scoring above 50%. See which channels give CMOs the most difficulty with measuring ROI.

24 Female Hospital and Health System CIOs to Know
Becker’s Hospital Review compiled a list of the most accomplished and influential female CIOs in healthcare.

US Companies with the Best and Worst Customer Experience Ratings in 2015
If your business is looking to establish best-in-class customer experience, follow the lead of these 12 companies.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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