B2B Nuggets: Messaging Apps, EHR Frustrations & Super Bowl Ads

By February 6, 2016April 11th, 2019No Comments

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
Check out this chart which illustrates daily communication app usage trends. According to a report by Nielson, 6:00 p.m. is the peak hour for activity on Facebook. Compared to other app users, Snapchat users are typically more regularly engaged with the app throughout the day.

What Do Physicians Hate about EHRs?
This infographic illustrates doctors’ many frustrations with EHRs. Physicians complain that the time spent in front of computer screens takes away their time for providing one-on-one patient care.

Super Bowl 2016 Data
According to a recent NRF Survey, 23% of Super Bowl viewers believe the commercials are the most important part of the program. In addition, 18-24 year-olds seem to have the most positive feelings about Super Bowl commercials.

LinkedIn Shuts Down Its Ad Network 12 Months After It Opened
LinkedIn recently announced the end of their ad system, which had previously allowed users to be targetted with advertisements outside the LinkedIn platform. According to LinkedIn, this ad network required too many resources for the company to maintain.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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