Online Marketing

B2B Nuggets: Technology in the Connected World

By July 16, 2016No Comments

Check out some of the great business and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below.

This week, we have been interested in learning more about how businesses are implementing augmented reality technologies. Augmented reality is the use of technology to integrate digitally-created content into our physical world. In upcoming years, it is predicted that many businesses will develop AR apps to create immersive and personalized customer service experiences. For example, ModiFace, a mobile cosmetic company, currently uses augmented reality camera technology to demonstrate their makeup and hair products on the individual’s own image.

Here are some of the top posts we’ve discovered on augmented reality tech:Citi Bank

How our Voices Could Unlock the Connected World

Banks are beginning to use computer algorithms that analyze a customer’s unique voice to confirm their identity. In the past, banks used a combination of passwords and security questions which took 45 seconds on average to complete. Voice recognition technology can authenticate an individual’s identity within just three seconds! Similar technology will likely be used by more businesses in the future to increase security and the speed of transactions. Mobile Game Technology

How Pokémon Go Could Change the Course of Technology

A new popular mobile game, Pokémon Go, uses smartphone cameras and navigation technology to overlay game characters in the real world. This game provides an example of how mobile devices can connect the digital and physical worlds. However, not all consumers are comfortable with the idea of augmented reality. Brands should keep an eye on this medium and potential applications in upcoming years.

Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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