Check out some of the great business and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below.
This week, we have been interested in learning more about how businesses are implementing augmented reality technologies. Augmented reality is the use of technology to integrate digitally-created content into our physical world. In upcoming years, it is predicted that many businesses will develop AR apps to create immersive and personalized customer service experiences. For example, ModiFace, a mobile cosmetic company, currently uses augmented reality camera technology to demonstrate their makeup and hair products on the individual’s own image.
Here are some of the top posts we’ve discovered on augmented reality tech:
Banks are beginning to use computer algorithms that analyze a customer’s unique voice to confirm their identity. In the past, banks used a combination of passwords and security questions which took 45 seconds on average to complete. Voice recognition technology can authenticate an individual’s identity within just three seconds! Similar technology will likely be used by more businesses in the future to increase security and the speed of transactions.
A new popular mobile game, Pokémon Go, uses smartphone cameras and navigation technology to overlay game characters in the real world. This game provides an example of how mobile devices can connect the digital and physical worlds. However, not all consumers are comfortable with the idea of augmented reality. Brands should keep an eye on this medium and potential applications in upcoming years.