Marketing Strategy

B2B Nuggets: Value Creation & Customer Connection

By October 8, 2016April 5th, 2019No Comments

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below.

This week, we have been exploring how brands are creating greater value and customer connection. Here are some of the top posts we’ve discovered:

A Value Creation Checklist

In this post, Seth Godin shares important questions to consider for any project, business, or organization. For example, Seth asks his readers, “What’s the value you create over a lifetime relationship with a customer? Does that lifetime value establish a need for an endless supply of new customers, or are you able to heavily invest in just a few?” Before beginning your next project, run through this checklist on creating sustainable business solutions.

Nine Ways Brands can Improve Emotional Connections with Customers

According to Harvard Business Review, emotionally engaged customers are at least three times more likely to recommend a company’s product or service! This article highlights nine campaigns that appeal to customer emotions. For example, VISA uses messages of security and trust to connect with their customers. By creating this emotional connection, marketers develop more loyal customers.

Emotionally engaged customers are 3x more likely to recommend your product. #brand #strategy Click To Tweet

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Brian Shilling

Author Brian Shilling

Brian is a Branding & Digital Marketing Director with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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